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Kim BarclayExecutive Director kbarclay@executiveoffice.org 850-224-0711

Newsletter Competition
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Newsletters with exceptional design, function, and appeal will be selected for Small, Medium, and Large categories based on the following criteria:

  1. Newsletters must have an interesting and appealing visual rhythm throughout, with a mix of long and short articles and photos.

  2. Each page spread must be inviting to read, with an editorial mix of long and short articles, as well as photos and captions, to give the reader many entry points. Page appeal can also be accentuated by the select use of color, screening, boxing, type styles, and graphics;

  3. The column format must be easy to read and provide layout flexibility;

  4. The photos must be in focus and exhibit good contrast - absolute musts for readability. Some sort of framing around the photos is usually visually appealing and sets them off from the text;

  5. Newsletters must have plenty of in-depth coverage, but also reveal the personalities of their subjects; and

  6. Newsletters must have a consistent "look" throughout.

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